#untaggable Audi Q2

Client: Audi

Location: Warsaw

Expositions being a part of the campaign that aimed to introduce a new model, showcasing the phenomenon of the Audi Q2 - a car that cannot be easily pigeonholed.

The cars were displayed in specially equipped nanoBOXes, so that each viewer could change the background to see how the Audi Q2 looks in various, even the most surprising, conditions and situations.
The side wall of the pavilion was a screen controlled by an application on a tablet. A single click on an icon was enough to see the new Q2 "travel" through sunny streets of a city, on a snowy mountain slope or on the Moon.

During the campaign, the nanoBOX was placed in three different locations - Złote Tarasy, Metropolitan and Royal Park Wilanów.